SweetWater fundraiser kickoff party - Aug. 1 at The Hangout in Gulf Shores, featuring Wet Willie with Jimmy Hall and the Hurricane Horns, along with opening act, Wes Loper

 For Immediate Release…                                                                                                       July 25, 2010   

RAISE A TOAST TO SAVE THE COAST

SweetWater Partners with Mobile Baykeeper to Raise Money for the Preservation of the Gulf Coast

 

ATLANTA—SweetWater Brewing Company and Mobile Baykeeper are partnering to raise a toast for the preservation of the Gulf Coast.  Beginning August 1, 2010, approximately 25 merchants in the Mobile and Coastal Alabama areas will kick off the Save the Gulf campaign in response to the devastating BP oil disaster that has impacted the environment, ecosystems and livelihood of so many along the Coast.    The program runs through Labor Day and is a call to action for citizens and beer-lovers alike to engage in a worthy cause.  So whether you make a donation or just come out to show support and grab a cold one, don’t miss the chance to get involved in this crucial initiative. 

 

Sweetwater Brewing Company is hosting a kickoff event on Sunday, August 1 at The Hangout in Gulf Shores.  This special benefit concert will feature Wet Willie with Jimmy Hall and the Hurricane Horns along with opening act, Wes Loper.  Tickets are $10 at the door and all proceeds will benefit Mobile Baykeeper.  Wes Loper will take the stage at “Sweetwater 4:20 pm.” with Wet Willie to follow as the headlining act.

 

“The BP oil spill is the worst oil disaster we’ve ever seen in this country,” said Casi Callaway Executive Director and Baykeeper.  “Its impact will be lasting so we need all the support we can get to tackle this ecological and human tragedy.  That is why we’re excited to collaborate with such an environmentally-conscience company to raise much needed funds and create awareness for our mission.”

 

SweetWater has joined forces with other Waterkeepers and Riverkeepers on environmental campaigns, such as Save the Hooch in Georgia and others around the Southeast, to emphasize the importance of clean water – a vital ingredient in the brewery’s tongue-tinglin’ beers.  But, this effort is different, according to SweetWater owner Freddy Bensch, who said their purpose is farther reaching and more significant with this program.

 

“We’re fired up to support our partner, Mobile Baykeeper, and ready to contribute and hopefully help kick-ass for this unbelievable issue,” said Bensch.  “SweetWater values more than just good beer and a good time.  We believe protecting our environment has to be a top priority - not just for our company - but for everyone.”

 

For more information about Mobile Baykeeper or the Save the Gulf Coast campaign, visit www.mobilebaykeeper.org

 

About SweetWater Brewing Company:SweetWater Brewing Company is an Atlanta-based craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award-winning lineup of year-round brews includes SweetWater 420, SweetWater IPA, SweetWater Blue and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one-time-only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday at 5:30 p.m. and Saturday at 2:30 p.m., is located at 195 Ottley Dr NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com.

 

About Mobile Baykeeper:  Our mission is to provide citizens a means to protect the beauty, health and heritage of the Mobile Bay Watershed.  In response to BP’s Deepwater Horizon disaster in the Gulf, Mobile Baykeeper is on the ground working toward three main goals:

1.  Protect our shoreline – We are working to stop the use of chemical dispersant, which drops the oil beneath the surface and makes it difficult to protect our most sensitive areas.

2.  Demand more information – We want sampling of air, land, water and impacted wildlife with understandable results made publicly available immediately. 

3.  Organizing volunteers - People want to do something, and we are working with our partners to provide meaningful and safe volunteer jobs for everyone.

 

MEDIA CONTACT:  Tara Murphy | 360 Media, Inc – 404-577-8686 or info@360media.net

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